LinkedIn occupies an interesting place in social media. Its focus on professional social communication is unique from other social media platforms. For businesses that are looking to attract other businesses, this is the place to be. While it never took over in North America like it thought it would, LinkedIn is still a huge force worldwide. Here are some surprising statistics about LinkedIn marketing you might not have known.
LinkedIn has over 500 million members
LinkedIn officially crossed the half-billion user mark back in 2017. While other social media platforms have struggled to maintain growth, LinkedIn has continued to grow their users base year after year. Surprisingly, most of their users are outside of the US and Canada.
Of their users, 260 million of them are active each month. And 40% of those monthly active users log into LinkedIn daily. Not only do these users go to the platform for networking, but it’s also their news source so be sure to share regularly if you’re marketing on LinkedIn!
LinkedIn users hold power
Out of all of LinkedIn’s users, 61 million of them are in senior-level positions and 40 million of them are in decision-making positions. That means by marketing correctly on LinkedIn, you can reach people with real power within the company you’re targeting. Not to mention, LinkedIn is the most-used social media platform for Fortune 500 companies.
Linkedin has 63 million monthly mobile users
The world has officially gone mobile. Over 50% of searches happen on mobile devices and that shift has extended to LinkedIn use too. The platform’s mobile user numbers are continually growing each month.
LinkedIn is the number 1 channel for B2B marketing
If your business is trying to target consumers, LinkedIn won’t be that successful. However, LinkedIn is the place to go for B2B marketing. In fact, 94% of B2B marketers use LinkedIn for content distribution. Comparatively, they use Twitter at 89%, Facebook and YoutTube at 77%, and Google+ (RIP) at 61%. In other words, if you’re trying to market to other businesses LinkedIn should be your first stop.
LinkedIn’s feed gets 9 billion impressions
In a single week, LinkedIn content is seen 9 billion times. That is quite the number. That comes out to 36 billion impressions per month, and 468 billion impressions in a year. However, many users and companies still don’t capitalize on this. Only a little over 1% of monthly users post weekly. Don’t miss out on this great opportunity!
LinkedIn makes up more than 50% of social traffic
Want to get more traffic to your site and blog? Post it on LinkedIn! More than half of all social traffic to B2B sites comes from LinkedIn. 90% of all social traffic to B2B sites and blogs comes from LinkedIn, Facebook, and Twitter, so make sure you’re posting to all!