If you’ve noticed a dip in local SEO rankings on Google you’re not imagining things. Google has finally confirmed its latest update and surprisingly provided some clarity behind it.   On November 3rd, the SEO community began buzzing about whether Google had made an algorithmic change as rankings began dropping and rising. A month later,...Read More

Facebook has not had an easy year. After a number of data breach scandals last year, the social media giant is now facing criticism for its political ad policies. Facebook has declined to fact-check political ads, which has been criticized by a number of government officials.   This issue has also raised concerns about Facebook’s...Read More

Whether you love it or hate it, the Internet plays a major role in how well businesses do these days. Consumers turn to searches now to find businesses, make purchases, and leave reviews. Having a solid Search Engine Optimization (SEO) plan in place is the best way to ensure your business is being found by...Read More

Is your Google My Business Listing no longer showing up? There are a few reasons why that could be.   There is no doubt that Google is a huge driving force in the SEO industry and by extension all online businesses. The majority of users query on Google, and having your business show up is...Read More

Search Engine Optimization is often thought of as a long-term game that businesses need to play in order to survive this digital era. There are many scoreboards when it comes to measuring the success of an SEO campaign, from keyword rankings to conversions.   A big one though is clicks.   Showing up on the...Read More

Reviews have been playing an important role in the consumer purchasing process for years. While everyone in the SEO world knew reviews were important, there was never any concrete data that showed how reviews impacted businesses revenue.   Now we do. A recent study done by Womply shows a connection between online reviews and revenues....Read More

Nearly a year ago it was revealed that Google was secretly working on a censored version of their search engine to launch in China, codenamed “Dragonfly”. The news was met with swift criticism and outcry. Google employees went on strike, human activists condemned the move, the U.S. government called Google to testify, and the general...Read More

A few years ago, voice searching one of the hottest topics in the SEO industry. People were claiming it would overtake desktop and mobile searching by 2020. As that date approaches, people are now realizing that voice searching isn’t catching on as quickly as they had expected. Data shows that voice search is making a...Read More

Search Engine Optimization used to be a service that was thought of as great “add-on” to a marketing campaign, but not necessarily required. That’s no longer the case. A business’s online presence can make or break them. But as a Toronto SEO, we meet a number of businesses both large and small that still don’t...Read More

Creating a title tag is a simple yet fundamental element of any SEO campaign. Titles not only help with SEO rankings, but they also play a major role in attracting users to the site. If you’ve spent time creating blog posts, make sure they have a great title so that people actually see them! Here...Read More