Picking the right keywords to target is the most important part of any Search Engine Optimization (SEO) campaign. Increasing traffic to your website is important, but only if it’s the right audience. That’s why choosing the most effective and relevant keywords is key. Here are a few simple tips to help your company focus on the right keywords.

 

Think like a User

An SEO campaign is supposed to draw in new users and hopefully convert them into customers. The best way to do this is to think like them! Identify your target audience and put yourself in their shoes. How would you find your products or services if you were them? What keywords would you search? You can also ask others like friends, family, or even current customers what phrases they think would help them find you.

 

Research the Competition

Competitor keyword analysis is one of the first things our SEO agency does for new clients. If your competition is at the top of rankings, check and see what they’re ranking for. Make a list of your main competitors and go see what keywords their website is targeting. This will help you see what’s missing from your initial keyword list.

 

Understand Different Kinds of Keywords

Companies are often surprised to learn there are different kinds of keywords. Keywords can either be short tail or long tail. Short tail keywords are often one to three words, for example, “Chicken Recipes”, while long tail keywords are typically entire questions or phrases, such as “Healthy, quick oven chicken recipes”.

 

Consult Professionals

Keyword research and targeting can quickly become overwhelming. It takes a lot of time and effort to target multiple keywords and stay on top of them. That’s why many businesses reach out to professional SEO agencies. At Hilborn Digital, we will start your SEO campaign by analyzing your website and current rankings and doing extensive keyword research to see what keywords you should be focusing on.

 

Analyze the Results

SEO is a continuous job. Many companies make the mistake of doing keyword research once and then not revisiting it again. You should be analyzing your keyword SEO results each month and adjusting accordingly. That’s where a professional SEO agency can be helpful. We’ll stay on top of your rankings, adjusting as needed.

 

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