Social media is a constantly changing landscape. It feels like Facebook and Instagram are always rolling out new features and changing the look. Twitter, meanwhile, has mostly stayed the same since its launch, only make a few minor changes along the way. That’s about the change, though.   Twitter recently announced a pair of big...Read More

Social media plays a huge role in our daily lives these days, and for businesses, it has become a vital way for marketing and information dispersal. In the past few years, businesses were encouraged and expected to be on all relevant social media platforms, but that’s all starting to change.   Many businesses have now...Read More

Google My Business (GMB) has become an important factor in SEO campaigns and improving rankings. Google has increasingly placed importance on it, and businesses that take advantage of the feature see the benefits. GMB has tons of benefits from map listings, customer reviews, Q&A, and more, but the platform has been plagued with issues.  ...Read More

The New Year is usually met with a mix of relief and sadness, but this year it’s safe to say everyone was more than happy to see the end of 2020. The COVID-19 pandemic hit businesses hard, shuttering physical locations across the world and moving most businesses online. What will this shift mean for digital...Read More

It’s long been said in the SEO world that “Content is King”. While this is hotly debated, there’s no denying that original, quality content is extremely important when it comes to digital marketing. Content is what increases rankings, drives traffic, builds links, and engages users.   Not all content is the same though. There are...Read More

Social media has become a force to be reckoned with. It now influences almost every aspect of our lives, whether or not we’re even on it. From government elections to shopping habits, social media holds major sway over people. It also holds a ton of possibilities and opportunities for businesses that use them correctly.  ...Read More

The holiday shopping season is nearly here, and it’s time for businesses to start getting ready.   E-commerce is expected to exceed $189 billion in the U.S. this year but could reach even higher if COVID-19 forces physical locations to remain closed. The pandemic has made holiday spending a bit uncertain, but here is what...Read More

Quibi is officially done only a few months after launching- this is what businesses should take away from it   It’s been less than 24 hours since Quibi decided to shut down, just six months after its launch, cementing itself as one of the biggest stumbles in media history. If you haven’t heard about this...Read More

Businesses will soon be able to apply for a badge of trust on Google, and it’s a game-changer for local SEO and advertisement.   The future of local search on Google is about to look very different. Soon there will be two types of business on Google- trusted and untrusted. Google has unveiled plans for...Read More

Social media plays a huge role in the life of consumers today. Brands no longer have the luxury of opting out of social media. Customers routinely turn to Instagram, Facebook, and Twitter before making purchasing decisions and for customer service needs. Managing social media profiles can be daunting for businesses though, which is why many...Read More