In this digital age, online visibility is everything. This is why search engine optimization is so vital. Appearing to your target customers under the right keywords is essential. But in the constantly changing digital landscape, SEO agencies have to charge quite a hefty fee to keep on top of your competitors and all of...Read More

  In the past, search engine optimization was a simple process that most companies could do on their own as long as they had a basic understanding of the Internet. All they needed to do was stuff keywords on their website, build up some backlinks (the scammier the better) and businesses were easily able to...Read More

  If you don’t know it yet, reviews are a vital part of how consumers form their purchasing decisions. The amount and quality of reviews, particularly Google Reviews, has a big impact on local SEO rankings. But more importantly, it has a massive impact on consumers. Whether people purchase online or in person, you can...Read More

  In a refreshing twist, Google has just updated its Privacy Policy and worded it in a way so that users can actually understand it. These changes aren’t just out of good faith. Google actually made these changes in an effort to comply with Europe’s new General Data Protection Regulation (GDPR).   Whatever the reason,...Read More

Google has finally announced that it began rolling out mobile-first indexing for more sites. They stated last October that a smaller number of sites had been moved over to mobile-first indexing and now they’re expanding that. This rollout so far is only for sites that “follow the best practices for mobile-first indexing”, but this is...Read More

  Sometimes it feels as if it’s easier to keep up with the Kardashians than it is to follow Google. Google is constantly rolling out updates, and seeing as they have the dominant market share in search engines, it makes sense that they want to keep innovating to maintain that position.   Google tends to...Read More

  Fake news. It’s a statement that has been uttered so many times this past year it’s lost a bit of it’s meaning. You can’t go a day without hearing President Trump sling it at the media or the tech industry buzz about it in regards to Russian meddling. The Internet has always been a...Read More

  While the SEO industry is often a guessing game to figure out what helps rankings, we do know that customer reviews have an impact. Reviews have become an increasingly important part of how customers make decisions and how Google ranks businesses. This new importance created an industry of review monitoring and solicitation. But now...Read More

  A big decision that companies and brands have to live with for a long time is the domain name of their website. Domain names can have a massive impact on a company’s online presence. Things like click-through rate, social media engagement, links, brandability, advertising, and search engine rankings are all hinged on having a...Read More

  The SEO industry spends a lot of time discussing and figuring out what sort of things Google pays attention to. It’s important, as these things usually have a big impact on how well a website ranks. While there’s a lot that Google looks at to assess ranking, it turns out they don’t care about...Read More