Category

Search Engine Optimization
  To have effective SEO there are a series of interwoven elements. While technical SEO, social media management, and link building are all important people often underestimate blogging. Blogging was a huge in the early 2010’s but it has since lost some of its popularity. That’s all starting to change. Blogging can have a huge...
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  Social media and SEO are tightly intertwined today. With users spending on average a third of their Internet time on social media, it’s more important than ever for brands to capitalize on that. But what many companies struggle with is knowing what social media platforms are right for their business and target audience. Trying...
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Almost everyone knows what links are. But do you know the difference between external and internal links? And do you know how these impact your website’s SEO? Understanding the differences between these two links can help with the execution of your digital marketing plan. They both have a time and a place to help with...
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How does voice searching impact SEO? Voice searching is seen as the future of Internet searching but we all know it’s nothing new. The technology has been around for years. What is new is how people are using it. Gone are the days of people asking Siri to make jokes. Now people are using voice...
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The world of search engine optimization and digital marketing is full of terms and acronyms that are so closely related and sound so similar to one another. Even for pros in the industry, it’s easy to get these terms mixed up. To help you better understand SEO here are the most common terms used and...
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When it comes to an SEO campaign people tend to focus on site optimization, content creation, and link building. They look at search engine ranking, keywords, and conversion rates. But one thing that is often left out of the conversation is social media. For those that are from a generation that grew up without social...
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Measuring the success of an SEO campaign can be difficult at times. For starters, there are so many different ways to measure it. Keyword ranking, user traffic, ROI, conversion rates- the list is long. And then there are the non-technical benefits of SEO like brand visibility, brand authority, and user experience. These are much harder...
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When it comes to digital search marketing, there are two routes your company can take, PPC or SEO. Pay-per-click (PPC) advertising is when an ad is purchased in the sponsored result section of a search engine result page. Your company then pays for each click a viewer makes from that ad. Search engine optimization (SEO)...
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When it comes to SEO the conversation always seems to revolve around keywords and ranking. That is a huge part of it, but there is value in SEO campaigns besides that. In addition to technical value, search engine optimization can increase your overall brand as well as your Google ranking. 1. Brand Awareness Brand awareness,...
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SEO has been around for a while, yet it is still misunderstood by many people. To some, they just don’t get it. To others, they just don’t see the point. SEO has many valid uses but unfortunately, some common myths often override the truth. Myth #1: SEO is a Scam Unfortunately, many people don’t really...
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