Category

Search Engine Optimization
Google Updates: All The Changes They’ve Announced This Week- Hilborn Digital
  Sometimes it feels as if it’s easier to keep up with the Kardashians than it is to follow Google. Google is constantly rolling out updates, and seeing as they have the dominant market share in search engines, it makes sense that they want to keep innovating to maintain that position.   Google tends to...
Read More
  Fake news. It’s a statement that has been uttered so many times this past year it’s lost a bit of it’s meaning. You can’t go a day without hearing President Trump sling it at the media or the tech industry buzz about it in regards to Russian meddling. The Internet has always been a...
Read More
Review Solicitation Crackdowns SEO
  While the SEO industry is often a guessing game to figure out what helps rankings, we do know that customer reviews have an impact. Reviews have become an increasingly important part of how customers make decisions and how Google ranks businesses. This new importance created an industry of review monitoring and solicitation. But now...
Read More
Picking Domain Name
  A big decision that companies and brands have to live with for a long time is the domain name of their website. Domain names can have a massive impact on a company’s online presence. Things like click-through rate, social media engagement, links, brandability, advertising, and search engine rankings are all hinged on having a...
Read More
6 things that Google doesnt care about
  The SEO industry spends a lot of time discussing and figuring out what sort of things Google pays attention to. It’s important, as these things usually have a big impact on how well a website ranks. While there’s a lot that Google looks at to assess ranking, it turns out they don’t care about...
Read More
  Figuring out Google’s algorithm is a constant task for SEO companies. One big thing that we try to figure out is what factors Google looks at to determine if a page is high-quality or low-quality. It’s a long list of factors from spelling errors to page loading speed. What we do know is that...
Read More
questions to ask before hiring seo
  Search Engine Optimization (SEO), is gaining more importance as competition for visibility in search engines increase. So why are companies so hesitant to embrace it? In a way, it’s the SEO industries own fault. In the past, it operated in not so great space, engaging in practices that were a little less than honest....
Read More
The History of Social Media
  It’s amazing to think that something so new could have such a foothold in culture, society, and life already. Like any technology, the history of social media is entangled with other advancements that came before it. We wouldn’t have Facebook without the telegraph, and we wouldn’t have Instagram without the first camera. Social media...
Read More
On-site ads are nothing new. In fact, they’re how a lot of companies maintain revenue. In many instances though, these ads ranged from annoyance to a hindrance for users. Not only were they intrusive, they often slowed down the site.   It’s not surprising then that Google has been taking steps to combat these issues....
Read More
#TBT The History of SEO
Tracing the history of anything is difficult. The exact origin is usually heavily debated. Do you count the first attempt or the first success? What happens when it gets multiple name changes? These are the types of questions that make the origin stories of things so hard. SEO, search engine optimization, is no different. Technology...
Read More
1 3 4 5 6 7