Category

Search Engine Optimization
The world of search engine optimization and digital marketing is full of terms and acronyms that are so closely related and sound so similar to one another. Even for pros in the industry, it’s easy to get these terms mixed up. To help you better understand SEO here are the most common terms used and...
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When it comes to an SEO campaign people tend to focus on site optimization, content creation, and link building. They look at search engine ranking, keywords, and conversion rates. But one thing that is often left out of the conversation is social media. For those that are from a generation that grew up without social...
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Measuring the success of an SEO campaign can be difficult at times. For starters, there are so many different ways to measure it. Keyword ranking, user traffic, ROI, conversion rates- the list is long. And then there are the non-technical benefits of SEO like brand visibility, brand authority, and user experience. These are much harder...
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When it comes to digital search marketing, there are two routes your company can take, PPC or SEO. Pay-per-click (PPC) advertising is when an ad is purchased in the sponsored result section of a search engine result page. Your company then pays for each click a viewer makes from that ad. Search engine optimization (SEO)...
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When it comes to SEO the conversation always seems to revolve around keywords and ranking. That is a huge part of it, but there is value in SEO campaigns besides that. In addition to technical value, search engine optimization can increase your overall brand as well as your Google ranking. 1. Brand Awareness Brand awareness,...
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SEO has been around for a while, yet it is still misunderstood by many people. To some, they just don’t get it. To others, they just don’t see the point. SEO has many valid uses but unfortunately, some common myths often override the truth. Myth #1: SEO is a Scam Unfortunately, many people don’t really...
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Did you know there were different types of online searching? Chances are you probably do vertical and horizontal searching on a daily basis. It’s important to know the difference though as it can help your website and SEO ranking. Horizontal Searching Horizontal searching can be thought of as a “general” search. This type of searching...
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It’s nearly impossible to have a solid SEO (search engine optimization) ranking without social media. Both are about organic content that builds an online identity to attract visitors. It’s all about being seen in today’s digital world. A solid social media presence will only help boost your SEO ranking. Here are the best practices to...
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SEO and digital marketing are quickly becoming necessary tools to make it in the digital age. Search engine optimization, SEO, helps your business get seen by the right demographic. But like any company you hire, whether it’s an SEO company or a doctor, chances are you’re not going to know everything they’re talking about. It’s...
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Mobile-Optimized Search Marketing Strategy
[nectar_dropcap color=”#e38674″]S[/nectar_dropcap]o you want to create a killer mobile strategy. But where do you begin? There’s no doubt that mobile has changed daily life and on the spot decision-making. After all, smartphones are the most personal of devices. They stay with us as we move across time, activities, and locations, and they have become the...
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