There was a time, not so long ago, when people couldn’t stop buzzing about QR codes. If you don’t know what a QR code is by name you’ll surely recognize it by sight. They’re those pixilated squares, essentially a hyperlinked barcode. They were used everywhere. Restaurants used them for people to scan and get hidden...Read More

The app graveyard- we all have one on our phone. It’s that third or fourth home screen tab that you almost never swipe to. Or maybe you hide your app graveyard inside a folder. It’s full of mobile apps you never use yet feel obligated to keep. Maybe it’s because you once used it a...Read More

People download new apps every day, but the truth is that many of them are abandoned or never even used. We uncover how people discover and engage with apps—and what brands can do about app marketing. Before you enjoy that cup of coffee each morning, chances are you’ve already turned to a mobile app to...Read More