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Advertising
  In the wake of the Russian meddling in the 2016 US election, there has been a wave of changes for the Big Tech Three- Facebook, Twitter, and Google. Transparency, authenticity, and quality have now become the focus. Facebook has been quite open about how they have been testing multiple ways in which to flag,...
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On-site ads are nothing new. In fact, they’re how a lot of companies maintain revenue. In many instances though, these ads ranged from annoyance to a hindrance for users. Not only were they intrusive, they often slowed down the site.   It’s not surprising then that Google has been taking steps to combat these issues....
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It’s nearly impossible to talk about digital marketing today without having someone mention “influencers”. So what are influencers? Put simply, they’re people who have cultivated a social media presence. They have followers in the thousands, sometimes even millions. Their pictures, videos, and tweets get liked, shared, and commented on. In many instances, these influencers are...
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