Every spring all eyes turn to the tech world. It’s the time of year when tech giants like Apple and Google announce their newest plans, prototypes, and products. And the surprising aspect of both this year was virtual reality. Virtual Reality Virtual reality (VR) and its partner, augmented reality (AR), have a hot and cold...Read More

Virtual reality is nothing new, we’ve been hearing about it here in Canada and the US for years now. What was first a cool piece of fad technology has started to finally blossom in legitimate means for both entertainment and marketing. However, the adoption of virtual reality marketing has been rather slow, especially compared to...Read More

It’s still early days, but virtual reality is quickly gaining mainstream attention. Global search interest on Google grew by nearly 4X in the last year. What will a future with virtual reality mean for advertisers, creators, and storytellers? Virtual reality used to be the stuff of science fiction. Today, it’s become a true reality. Why...Read More