Category

Virtual Reality
Every spring all eyes turn to the tech world. It’s the time of year when tech giants like Apple and Google announce their newest plans, prototypes, and products. And the surprising aspect of both this year was virtual reality. Virtual Reality Virtual reality (VR) and its partner, augmented reality (AR), have a hot and cold...
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Questions for Brands Interested in VR Marketing
Virtual reality used to be the stuff of science fiction. Today, it’s become a true reality. Why now? For one, the ubiquity and quality of mobile devices. With a simple piece of cardboard, we can now turn our smartphones into virtual reality headsets. This is giving many people all over the world their first taste...
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What Virtual Reality Will Mean for Digital Marketing
It’s still early days, but virtual reality is quickly gaining mainstream attention. Global search interest on Google grew by nearly 4X in the last year. What will a future with virtual reality mean for advertisers, creators, and storytellers? Virtual reality used to be the stuff of science fiction. Today, it’s become a true reality. Why...
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