Virtual reality is nothing new, we’ve been hearing about it here in Canada and the US for years now. What was first a cool piece of fad technology has started to finally blossom in legitimate means for both entertainment and marketing. However, the adoption of virtual reality marketing has been rather slow, especially compared to...Read More

Virtual Reality (VR) and Augmented Reality (AR) are closely related and because of their relative newness, they often get lumped together or confused for one another. Both can serve to enhance a user’s reality and immerse them in a product, brand or situation. While they are similar, VR and AR have some major differences that...Read More

Virtual reality used to be the stuff of science fiction. Today, it’s become a true reality. Why now? For one, the ubiquity and quality of mobile devices. With a simple piece of cardboard, we can now turn our smartphones into virtual reality headsets. This is giving many people all over the world their first taste...Read More