In the past, search engine optimization was all about desktops. Web sites were designed to run at their best for this platform. As Smartphone use and mobile searching grew websites started to reluctantly look at mobile. However, all companies did was make sure that their site could run on mobile. Things like the look, speed,...Read More

Measuring the success of an SEO campaign can be difficult at times. For starters, there are so many different ways to measure it. Keyword ranking, user traffic, ROI, conversion rates- the list is long. And then there are the non-technical benefits of SEO like brand visibility, brand authority, and user experience. These are much harder...Read More

When it comes to digital search marketing, there are two routes your company can take, PPC or SEO. Pay-per-click (PPC) advertising is when an ad is purchased in the sponsored result section of a search engine result page. Your company then pays for each click a viewer makes from that ad. Search engine optimization (SEO)...Read More

Did you know there were different types of online searching? Chances are you probably do vertical and horizontal searching on a daily basis. It’s important to know the difference though as it can help your website and SEO ranking. Horizontal Searching Horizontal searching can be thought of as a “general” search. This type of searching...Read More

SEO and digital marketing are quickly becoming necessary tools to make it in the digital age. Search engine optimization, SEO, helps your business get seen by the right demographic. But like any company you hire, whether it’s an SEO company or a doctor, chances are you’re not going to know everything they’re talking about. It’s...Read More

The goal of creating any content is to make a positive impact for your brand or business. Whether your aim is to educate, to entertain or to see SEO growth, content can only make an impact if it’s seen. It’s this desire to be seen that drives so many content marketers to strive for viral...Read More

When consumers are looking for something nearby, in the moment – be it a gym, a mall, a plumber, or a cup of coffee – they turn to local search. To win these moments, meet consumers by using location signals to highlight relevant locations, inventory, amenities, services, and driving directions. Recognizing the importance of local...Read More