Did you know there were different types of online searching? Chances are you probably do vertical and horizontal searching on a daily basis. It’s important to know the difference though as it can help your website and SEO ranking. Horizontal Searching Horizontal searching can be thought of as a “general” search. This type of searching...Read More

The goal of creating any content is to make a positive impact for your brand or business. Whether your aim is to educate, to entertain or to see SEO growth, content can only make an impact if it’s seen. It’s this desire to be seen that drives so many content marketers to strive for viral...Read More

In the case of I-want-to-go moments, consumers are looking for a connection to the physical world. Sixty-one percent of smartphone users say they’re more likely to buy from companies whose mobile sites or apps customize information to their location, for example, by showing a nearby store where a particular product they searched for is in...Read More