It’s nearly impossible to have a solid SEO (search engine optimization) ranking without social media. Both are about organic content that builds an online identity to attract visitors. It’s all about being seen in today’s digital world. A solid social media presence will only help boost your SEO ranking. Here are the best practices to...Read More

The goal of creating any content is to make a positive impact for your brand or business. Whether your aim is to educate, to entertain or to see SEO growth, content can only make an impact if it’s seen. It’s this desire to be seen that drives so many content marketers to strive for viral...Read More

People download new apps every day, but the truth is that many of them are abandoned or never even used. We uncover how people discover and engage with apps—and what brands can do about app marketing. Before you enjoy that cup of coffee each morning, chances are you’ve already turned to a mobile app to...Read More

When consumers are looking for something nearby, in the moment – be it a gym, a mall, a plumber, or a cup of coffee – they turn to local search. To win these moments, meet consumers by using location signals to highlight relevant locations, inventory, amenities, services, and driving directions. Recognizing the importance of local...Read More

Picture this: you’re in New York City for 24 hours. Making the most of your visit may seem daunting, but the latest Google tools are here to help. Starting today in the U.S., when you search on your Google app for the best spots to eat and drink, you’ll have access to reviews from top...Read More