Virtual Reality (VR) and Augmented Reality (AR) are closely related and because of their relative newness, they often get lumped together or confused for one another. Both can serve to enhance a user’s reality and immerse them in a product, brand or situation. While they are similar, VR and AR have some major differences that...Read More

It’s still early days, but virtual reality is quickly gaining mainstream attention. Global search interest on Google grew by nearly 4X in the last year. What will a future with virtual reality mean for advertisers, creators, and storytellers? Virtual reality used to be the stuff of science fiction. Today, it’s become a true reality. Why...Read More