It was only a few years ago that it seemed like mobile apps could do no wrong, raking in millions of dollars. A lot has changed since then. An oversaturated market means that around 75% of all users don’t return to an app the day after first use. But why is that? In an attempt...Read More

People download new apps every day, but the truth is that many of them are abandoned or never even used. We uncover how people discover and engage with apps—and what brands can do about app marketing. Before you enjoy that cup of coffee each morning, chances are you’ve already turned to a mobile app to...Read More