Digital Marketing Resources

Google Starts Using Mobile-First Indexing For More Sites-Hilborn Digital

Google Starts Using Mobile-First Indexing For More Sites

Google has finally announced that it began rolling out mobile-first indexing for more sites. They stated last October that a smaller number of sites had been moved over to mobile-first indexing and now they’re expanding that. This rollout so far is only for sites that “follow the best practices for mobile-first indexing”, but this is...
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Things Just Keep Getting Worse For Facebook- Hilborn Digital

Things Just Keep Getting Worse For Facebook

    The scandal surrounding Facebook isn’t showing any signs of stopping.   This week there have been multiple revelations and changes happening at Facebook. If you’re having trouble keeping track of it all, don’t worry you’re not alone. Here is everything that has gone down this week so far.   Cambridge Analytica The data...
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Facebook Is Ending Third Party Data Access For Ad Targeting- Hilborn Digital

Facebook Is Ending Third Party Data Access For Ad Targeting

  This has been a busy few weeks for Facebook, and not in a good way. The company was hit with not one, but two data breach scandals. In the aftermath, they’ve outlined a few ways they’ll be changing, but one surprising change was that they will give up one of their most major data...
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Baidu Gearing Up To Test Self-Driving Cars

Baidu Gearing Up To Test Self-Driving Cars

  Baidu’s reach in China is about to get even larger. Already the largest search engine in the world with over 710 Million active monthly users, Baidu is now also entering the self-driving industry.     China just gave the tech giant the go-ahead to begin testing autonomous driving. The tests will take place in the...
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What Is An ICP License And Do You Need One For Baidu SEO?-HilbornDigital

What Is An ICP License And Do You Need One For Baidu SEO?

  Operating a business, or even marketing for one is a little different in China. One obstacle Western businesses have to overcome involves an ICP license. But what exactly is it? And do you need it for Baidu SEO?   What is an ICP license? An ICP (Internet Content Provider) license (ICP 备案 in Chinese)...
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Google Updates: All The Changes They’ve Announced This Week- Hilborn Digital

Google Updates: All The Changes They’ve Announced This Week

  Sometimes it feels as if it’s easier to keep up with the Kardashians than it is to follow Google. Google is constantly rolling out updates, and seeing as they have the dominant market share in search engines, it makes sense that they want to keep innovating to maintain that position.   Google tends to...
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Will QR Codes Finally Make Their Comeback This Year?

Will QR Codes Finally Make Their Comeback This Year?

A little over a year ago we questioned whether QR Codes were cool again. Snapchat’s Snapcodes seemed to have breathed new life into this once dead technology. But now that Snapchat’s cool factor has faded (thanks in part to that awful layout update) QR codes seem to still be in limbo.   Much to our...
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WeChat Usage CNY- Hilborn Digital

688 Million People Used WeChat To Send Money This Chinese New Year

  It’s not even a close call on which Chinese social media site is the most popular. WeChat has on average over 902 million active daily users. This app is used for almost everything from shopping to communicating with friends and family.   This year WeChat was also how a large portion of China sent...
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Google Finally Made Search Snippets Longer

Google Has Finally Made Search Snippets Longer

For the past few years, Google has limited their search snippets, the little bit of text that appears below the URL in organic search results, to around 160 characters. While there were a few instances of Google allowing longer snippets, they’ve only recently raised the character count. Here’s why Google made this leap and here’s...
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