Digital Marketing Resources

Google States Search Results Have Very Little Personalization- Hilborn Digital SEO Agency

Google States Search Results Have Very Little Personalization

  In an era where personalization online has become the norm, Google’s latest announcement is actually surprising. Google admitted to CNBC that, “there is very little search personalization” in their Google search results pages.   While other platforms like Facebook, Twitter, and Instagram are striving to achieve even more personalization, Google isn’t. Google says that...
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6 Things Google Will Penalize a Website For-Hilborn Digital Toronto SEO Agency

6 Common Things Google Will Penalize a Website For

  Google isn’t always forthcoming about their search engine ranking algorithms, but they do make it clear what sort of things they penalize websites for. Search Engine Optimization (SEO) is about improving a website so that users and Google have a better experience. However, in the quest to do this many people make major mistakes...
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IGTV Might Be Instagram’s First Miss- Hilborn Digital

IGTV Might Be Instagram’s First Miss

  The technology and social media industry are going through a reckoning. It seems like almost every day there is a new scandal attached to one of the Big Three tech companies; Facebook, Twitter, and Google. Scandals include election meddling, censorship debates, fake news, Senate testimonies, drug trafficking, and mental health issues to name a few....
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7 Steps to Handling Negative Social Media Comments- Hilborn Digital

7 Steps to Handling Negative Social Media Comments

  Getting a negative comment or feedback never feels good. With the rise of social media, brands now have to deal with these sorts of comments in ways they never had to before. Consumers trust online reviews, either left formally on places like Google Reviews and Yelp or informally in comment sections, as much as...
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Google Re-Entering China With a Censored Platform- Hilborn Digital

Google Re-Entering China With a Censored Platform

  Google is reportedly planning to reenter China by launching a censored version of their search engine. Although Google has yet to formally announce anything, all reports point to this being true. The platform was originally developed under the codename “Dragonfly” and was announced after leaked documents were published. Since the news broke the tech...
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All the Reasons Why Wix Isn’t Good for SEO- Hilborn Digital

All the Reasons Why Wix Isn’t Good for SEO

Building a website today is significantly easier than it was in the past thanks to platforms like WordPress, Wix, and SquareSpace. While these sites all have the same basic functions, when it comes to SEO they’re not all equal. For small businesses just wanting to have a website online, any of these website services are...
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9 Ways to Optimize Your Google My Business Listing- Hilborn Digital

9 Ways to Optimize Your Google My Business Listing

  When businesses begin SEO, one of the first things they should do is claim and verify their business’ Google My Business (GMB) listing. Google has the market share when it comes to searching, meaning it’s the main target when it comes to ranking for keywords. A GMB listing not only increases your SEO ranking,...
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5 Reasons Why Inaccurate Business Info Online Is Dangerous- Hilborn Digital.png

5 Reasons Why Inaccurate Business Info Online Is Dangerous

  One of the greatest things about our digital age is that we have a wealth of information at our fingertips at any time. For consumers, this instant ability to have questions answered about a business they’re interested in is vital in their purchasing process. So when businesses have inaccurate information online, consumers become frustrated...
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7 Common Mistakes Brands Make When Marketing on Chinese Social Media-Hilborn Digital

7 Common Mistakes Brands Make When Marketing on Chinese Social Media

  More brands are realizing the untapped potential of marketing in China. China offers one of the largest audiences for social media marketing with over 721 million Internet users. China is a different demographic though, where consumers use different social media platforms and engage in different ways. Not understanding these differences causes many foreign brands...
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