Digital Marketing Resources

5 Reasons Why Inaccurate Business Info Online Is Dangerous- Hilborn Digital.png

5 Reasons Why Inaccurate Business Info Online Is Dangerous

  One of the greatest things about our digital age is that we have a wealth of information at our fingertips at any time. For consumers, this instant ability to have questions answered about a business they’re interested in is vital in their purchasing process. So when businesses have inaccurate information online, consumers become frustrated...
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7 Common Mistakes Brands Make When Marketing on Chinese Social Media-Hilborn Digital

7 Common Mistakes Brands Make When Marketing on Chinese Social Media

  More brands are realizing the untapped potential of marketing in China. China offers one of the largest audiences for social media marketing with over 721 million Internet users. China is a different demographic though, where consumers use different social media platforms and engage in different ways. Not understanding these differences causes many foreign brands...
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Google Review Wars Are Heating Up- Hilborn Digital.png

Google Review Wars Are Heating Up

  A business’ online reputation is vital these days, and with more users turning to online reviews before making decisions it’s not surprising that some people have found themselves caught up in review wars. Fake reviews aimed to discredit a competitors’ business isn’t a new tactic, but there is a new surge of it happening....
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Google Says Goodbye To Anonymous Reviews-Hilborn Digital SEO Agency

Google Says Goodbye To Anonymous Reviews

  After months of speculation, Google has finally confirmed that they have removed anonymous reviews from Google My Business. In this digital age, online reviews are gold. More users turn to reviews, whether it’s on Google, Yelp, Facebook, or TripAdvisor, before making purchasing decisions. That’s led to a range of problems, from competitor’s purposely posting...
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5 Reasons to Run Away From Cheap SEO Packages

5 Reasons to Run Away From Cheap SEO Packages

  In this digital age, online visibility is everything. This is why search engine optimization is so vital. Appearing to your target customers under the right keywords is essential. But in the constantly changing digital landscape, SEO agencies have to charge quite a hefty fee to keep on top of your competitors and all of...
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5 Reasons You Should Absolutely Hire A Professional SEO Agency- Hilborn Digital

5 Reasons You Should Absolutely Hire A Professional SEO Agency

  In the past, search engine optimization was a simple process that most companies could do on their own as long as they had a basic understanding of the Internet. All they needed to do was stuff keywords on their website, build up some backlinks (the scammier the better) and businesses were easily able to...
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Another Day Another Privacy Breach by Facebook-Hilborn Digital

Another Day Another Privacy Breach by Facebook

  It seems we can’t go a week without another scandal from Facebook. The company is still facing backlash and a tarnished reputation over the Cambridge Analytica data breach. Unfortunately, for them, this latest scandal is another setback in their attempt to rebuild user trust.   What Happened Facebook revealed that a bug affected the platforms...
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This Is Why People Are Getting Locked Out Of Their Twitter Accounts- Hilborn Digital.png

This Is Why People Are Getting Locked Out Of Their Twitter Accounts

  It’s only been a few days since Europe’s GDPR policies went into effect. For the first few days, the only changes people saw were an influx of emails from what felt like every app, website, or platform they’ve ever used. But now people are starting to feel the real effects of these regulations.  ...
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Apple Will Now Let Users Download Their Data- Hilborn Digital

Apple Will Now Let Users Download Their Data

  Almost every tech company is scrambling to comply with Europe’s impending new GDPR rules. From Google updating their Privacy Policy to Facebook rolling out a mind-boggling number of changes, it was only a matter of time before Apple joined. Apple just opened up a Data and Privacy site that will allow users to download...
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