It’s nearly impossible for a business to grow and thrive without the help of digital marketing these days. Between e-commerce and social media, people are relying on technology when it comes to purchasing decisions more than ever before. There are many different aspects of digital marketing, each element playing a unique role in helping brands succeed online, which is why using a full-service digital marketing agency like Hilborn makes sense!
Here are the core services our full-service marketing agency offers:
Social Media
With over half of the world’s population using it, it’s safe to say social media is a vital part of daily life these days. That’s also true when it comes to purchasing decisions. Consumers now use social media profiles to help them determine whether a product or service fits their needs. At Hilborn, we offer social media management and social media marketing services for all of the major social media platforms such as Instagram, Facebook, TikTok, LinkedIn, Pinterest, and Twitter.
SEO
Search Engine Optimization involves improving the quality and quantity of web traffic to a website from a search engine. Essentially, an SEO campaign will make technical changes and create keyword-driven content to help your website rank higher for certain searches. This helps improve your brand’s visibility, awareness, and authority. Unlike other black hat SEO agencies, Hilborn offers tangible results and is transparent about how we get them!
PR
When people hear Public Relations, they often think of Hollywood spin experts or old-school print articles. While these traditional tactics used to work, these days they don’t offer the targeted results that brands need or want. At Hilborn, we specialize in digital PR that combines traditional PR and new digital marketing techniques to give our clients concrete metrics and clear outlines of what we do.
Content Creation
In marketing, content is king. Content is what drives all digital marketing efforts. Whether it’s photos or blogs, brands need to be generating fresh, relevant, interesting content constantly or risk getting left behind. Hilborn offers in-house content creation services including product photography, lifestyle photography, corporate photography, video production, graphic design, and copywriting.
Branding
Branding is a crucial element of any business. It’s what brings cohesion between the business and marketing efforts. Strong branding will create a strong, positive perception of your company in consumers’ minds. At Hilborn, we help brands craft cohesive brand images and then execute them across all digital marketing efforts.
Digital Ads
Digital advertising has become more and more common, with Canada expected to spend nearly 10 billion on digital ads this year. Digital ads have moved beyond flashing banners, and are now cleanly integrated into users’ daily lives. At Hilborn, we have a team ready to help your brand create, format, optimize, post, monitor and analyze ads on all major search engines and social media platforms.
Web & App Development
Every business needs a website in today’s landscape. Hilborn actually started as a web development company, and although we’ve since expanded, we still strongly believe in the power of a beautiful, functioning website. We also offer web and mobile app development for brands that really want to stand out.
Are you ready to take your company’s digital marketing efforts to new heights? Contact us today! Our team of experts would be happy to walk you through our full-service offerings to see what you need and how we can help you.