SEO has been around for a while, yet it is still misunderstood by many people. To some, they just don’t get it. To others, they just don’t see the point. SEO has many valid uses but unfortunately, some common myths often override the truth.
Myth #1: SEO is a Scam
Unfortunately, many people don’t really understand what SEO is or what it’s for. This opens up the door for sketchy companies to scam people. If you are paying a low price for a monthly service offering top Google ranks, run away. SEO takes time, it is detailed, and the price reflects that. Any good SEO company will tell you it’s not all about rankings either.
Myth #2: Content is King
This is probably the biggest myth about SEO out there. It’s a mantra that has plagued digital marketing for years. High-quality content is important to SEO. However, it’s not all that matters. You can have good content but still not rank high on Google or have high traffic. The key is to have good content and optimize it well.
Myth #3: SEO is Keyword Density
While SEO does utilize keywords, stuffing your pages and posts full will only harm you. Google can target low-quality, copied, and stuffed content and filter it out. Using keywords is about quality, not quantity. Place them strategically in the beginning of the title and use them throughout the content, but do so naturally.
Myth #4: Images and Videos Don’t Matter
We’ve already discussed content, but having a variety of content is as important as having it be quality. Videos and images break up large blocks of text. This gives visitors more to look at and makes them stay on the page longer. It also gives you a chance to rank in vertical searches, such as under Google Images or Google Video, as well as a general horizontal Google search.
Myth #5: SEO is a One Time Deal
SEO is kind of a catch-22. If you don’t do it, it’s hard to rank, but once you start you can’t really stop. Doing SEO once will give you an initial boost but it won’t last long term. Links rot, posts become stale, and slowly your ranking will drop. Continual updating and fresh content are important to maintaining good SEO so remember that before you start it.
Myth #6: The Goal is Ranking
So often people come to us with a bunch of keywords they want to be number one for on Google. The truth is that ranking shouldn’t be the final goal. Being number one doesn’t necessarily mean you have increased traffic or sales. A google ranking is definitely important to SEO; you want people to see you. But having it as your only goal is selling you short.
Myth #7: Social Media Doesn’t Impact SEO
There are countless companies that spend so much time and money on developing their website but then neglect social media. Look, we get it. Social media isn’t for everyone, and you might not think it will hit your target market. But social media and SEO go together. While Google doesn’t register how many likes or shares you get on your social media pages, social media still helps you get seen on search engines and provides a way for content distribution. Not to mention, not utilizing social media in this day and age is basically shutting your eyes and walking around blind.
Myth #8: SEO Doesn’t Matter
It is true that not every company needs to hire an SEO company. But unless you’re a big name like Disney or Apple, SEO matters. If you’re in a non-competitive niche it might be possible for you to do it yourself. For other companies, especially those in highly competitive markets, hiring an SEO company makes all the difference. So, SEO matters but whether or not you see a company for it depends entirely on you and your needs.
Myth #9: SEO Doesn’t Work
If that were true we would be out of a job. Today, people go online to search before doing any outside action. Searching is how people decide what decisions to make and when to make them. The main reason people think SEO doesn’t work is that it’s a process that takes time. It could also be because they have worked with a scam company before too that didn’t actually do SEO. Either way, SEO done properly does work.
Contact us today to learn more about SEO.