We offer global cross-border
solutions for businesses
looking to expand to China.

A particular challenge for companies located in North America, Europe, or Asia is that Google Search is restricted within Mainland China, and Baidu (the #1 search engine in China) is restrictive in how they allow foreign websites and their content to gain visibility.

Hilborn Digital has developed a comprehensive and proprietary Baidu SEO strategy to have your website indexed in Baidu, improve keyword rankings, and increase overall search visibility.


Baidu Has 710 Million
Active Users Online

With more than 700,000,000 monthly active users online, any brands or business not establishing themselves with an online visibility that reaches out to the Chinese online users are missing out great opportunities of growth and market expansion.

Hilborn Digital has a dedicated team for Chinese digital marketing that can help your business quickly build its online identity in the Chinese-speaking online community and drive more leads through Baidu SEO.


Website Development & Translation

Whether you already have a website or want to develop a brand new one with both Chinese & English versions, our native-speaking developers and content writers can help you create a stunning website that will help you reach Chinese users.

Baidu SEO

Baidu SEO differs greatly from Google SEO and is restrictive in how they allow foreign websites to gain visibility. We will do a full keyword research & analysis, index your website in Baidu, and increase your keyword rankings for Baidu search in China (and the millions of their users around the world).

Website Optimization

The on-site factors that increase online visibility differ from Google and Baidu. We will go through your site to ensure it meets all of the on-site requirements and further optimize it to perform better in Baidu search as per their most up to date guidelines and trends.

Marketing Strategy

No idea where to start? Our marketing strategy team can help you develop a plan for marketing to China through our various methods — including a new website, localized content, Baidu SEO, paid advertising, or social media — and then seamlessly implement it.

Baidu PPC Management

Baidu PPC is not nearly as simple to set up as Google AdWords. It requires a lengthy application to be submitted involving both English & Chinese versions of your documents, along with an application fee and a pre-paid budget. We can help you navigate this complicated process, set up your account, create your campaigns and ad groups, copy writing, set keyword bids, and on-going management.

Social Media Management

We can set up and manage your Chinese social media accounts on platforms such as Weibo and WeChat, along with designing your profile, developing a content strategy, distributing content, and interacting with users to increase your fan base and brand awareness.

Baidu SEO or Google SEO in Chinese - We Can Do Both

Depending on your target audience and objective, we may recommend focusing on either or both Baidu and Google search engines to conduct a Chinese SEO campaign.

Baidu SEO is recommended for campaigns targeting Chinese users within China, whereas a Google SEO campaign in Chinese is recommended for campaigns targeting Chinese users abroad/internationally.

We have been conducting successful SEO campaigns for over a decade in both English & Chinese on both search engines for nearly every type of industry.

From developing a Chinese language version of your website or advertisements to introducing new social media platforms for your marketing campaign, we can help you execute a comprehensive digital marketing strategy.

Baidu Daily Pageviews
Baidu Monthly Active Users
Online Users in China

Case Study

Luxury Home Builder & Architecture Firm

Our clients objective was to attract Chinese customers both within Canada that conduct Google Searches in Chinese as well as those within Mainland China using Baidu Search for keywords related to their real estate development projects and luxury custom homes.

We developed a localized Chinese version of their website that was optimized for both Google and Baidu search engines based off of our extensive keyword research and analysis.

With our comprehensive Baidu SEO strategy, we began a campaign to index the website in Baidu and improve search visibility in Baidu for our target keywords.

Baidu Keyword Rankings After Campaign

Positions on First Page of Search Results

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    Expand Your Business Horizons with Baidu SEO

    Let us help you execute a winning digital strategy in China. Contact us to discuss your companies marketing objectives and learn more about how Hilborn Digital can help you achieve them.