There are many factors that go into a successful Search Engine Optimization (SEO) campaign. One of the most important parts is content creation. Not only do blog posts, articles, and other forms of content help with SEO, they also build user trust! It’s important that your business invests in the right type of content though, so here are few useful tips.
Quality Over Quantity
A common mistake that businesses make is thinking that having more content is more important than having good content. In reality, both users and Google value quality content over an abundance of average or bad content. So what makes content good? Quality content should be informative, original, easy to read, and relevant. Make sure you avoid keyword stuffing and other black hat SEO tricks as well.
Length Matters
When it comes to content in terms of SEO, length does matter. There is a ton of conflicting advice online about the ideal length of a blog post. It’s something that changes constantly. On one hand, having longer content means users are on your site for longer, which is great. On the other hand, if it’s too long users may click away which will create a higher bounce rate. You may have to play around with the length to see what users for your industry like best, just make sure it’s at least 300-500 words long.
Think About Formatting
Formatting makes a huge impact in terms of content. Not only does it play a role in SEO, but it also impacts how much users like it. Using a large header, subheading, and images are all great. No one wants to read a long block of text, so try to keep things easy to digest. However, not all content should be formatted the same. Some industries benefit from more formal article style blogs. Take a look at what your competitors are doing for ideas.
Always Be Accurate
Content creation is important for SEO for a number of reasons. From a technical perspective, it keeps your site updates, provides opportunities to target keywords and can be used for link building. From a user’s perspective, it shows that your brand has the knowledge and authority in your industry. Inaccurate or irrelevant content will only reflect badly on your business.
Diversify Content
When SEO agencies talk about content, we usually mean blogs. However, there are other forms of content out there that can be beneficial. Videos, infographics, and pictures can all be valuable. Sticking to just written content can be fine, but it may also be worth exploring other types of content as well.
Consistency is Key
There are a lot of tips about making SEO driven content, but one of the most important things to keep in mind is that how often you post should be consistent. Whether it’s once a week or once a month, content should be regularly posted on your site. Users and Google take note of websites that stop updating and it will definitely reflect badly on your brand. It’s also a bad idea to post four weeks in a row and then go silent for six months. Find a schedule you can keep to and stick with it.
If you’re looking for someone to manage your SEO campaign, including creating SEO driven content, contact our SEO agency today.
